PH LC

Chng I: 4 bc to nn mt chin lc pht trin Fanpage thnh cng Chng II: Cch thc xy dng 1 cng ng 100.000 ngi trong 30 ngy Chng III: Duy tr mc tng tc cao gia cc khch hng tim nng vi thng hiu ca bn

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Thng k Facebook 2012

Facebook ang c khong hn 1 t ngi dng. Trung bnh mt thng c khong 25 t ni dung c chia s trn Facebook. Nhm ngi dng pht trin nhanh nht trn Facebook l ph n trong tui 55-65. Trung bnh, mt tn Facebook kt ni vi khong 60 trang, nhm v s kin khc nhau trn Facebook. Hn 500 t pht mt thng c s dng cho Facebook. Hn 750 triu bc nh c ti ln Facebook vo thi khc chuyn giao sang nm mi 2011. Phm vi hot ng ca Facebook c m rng vi tc khng khip. Ngy 12/04/2012, Facebook tin hnh thng v t khi mua ng dng chia s nh Instagram - mt ng dng c hn 33 triu thnh vin ch sau 18 thng ra i v s hu 40 triu thnh vin sau 10 ngy thuc v Facebook. Khng t cng ty, tp on ln thnh cng vi vic marketing trn Facebook, v tr thnh cc case study cho cc nh marketing ca Vit Nam nh Coca-cola, Red Bull, Walt Disney hay Starbucks... vi s thnh vin trn Fan Page ln n vi chc triu ngi. Tuy nhin, khng phi khng c nhng cng ty ln, ni ting chi mnh tay cho qung co li ki bo rt tin u t knh Facebook. Trng hp ca Ford l mt v d. Trong 6 thng u nm 2011, Ford b ra hn 95 triu USD qung bo cho chic Focus mi trn truyn hnh, bo in, nhng hng cho bit ch dnh ra cha ti 5% tng chi tiu ngn sch qung co trc tuyn cho chin dch trn Facebook. S tri nghch ny khin nhiu ngi hoi nghi v qung co trn Facebook: Liu c thc s hiu qu vi tt c cc m hnh kinh doanh v lm sao qung co c ti u nht? Hin nay cc doanh nghip Vit Nam bt u tm n v xy dng Fan Page qung co cho doanh nghip v sn phm ca mnh. Tuy nhin, do cha nm c cc quy tc

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

v l trnh nn thng kh khn vi nhng vn nh nh khng thu ht c thnh vin LIKE hoc c thu ht nhng tng tc cha hiu qu v cha bit cch duy tr s hp dn ca trang. Trong phn ny ti s hng dn cc bn lm th no hiu r tng ch s, cch tng tng ch s nh th no. u tin khi bn lm mt vic g bn u phi t xy dng cho ring mnh mt k hoch c th v mt chin lc r rng. Trc tin chng ta hy tm hiu v 4 giai on to nn mt chin lc xy dng v pht trin fanpage thnh cng.

Chng I: 4 bc to nn mt chin lc pht trin Fanpage

Giai on 1: Tp trung tng lng Fan cho Page: Trong giai on ny chng ta c th hiu chnh l giai on xy dng cng ng ng o. Giai on ny, vic tin quyt l xy dng cng ng cng nhiu cng tt cho Fan Page, khng cn ng i tng yu cu, v cng khng quan trng cch thc. Khi tng tc vi Page, mt phn bn b ca nhng thnh vin ny s thy, v lc , nu sn phm tt, h s t ng LIKE fan page thng qua viral. - Ch s nh gi trong giai on ny: Ch s LIKE cng nhiu cng tt. Theo quan im ca ti, khng cn phi 100% ng i tng. Mt page c th 70% fan khng ng i tng nhng tng tc mnh th tt hn 1 page 100% fan ng i tng nhng khng c tng tc. Thc t th ai cng c th lm c giai on 1, nhng phi nghin cu, xy dng cng ng kh lu. Bn cn thi gian t xy dng cng ng cho ring mnh. Khi t c con s Like yu cu, tip tc chuyn sang giai on 2. - Mc tiu ca giai on ny bn nn tp trung pht trin trong khong t 10 50 ngy pht trin mt cng ng t 30.000fan 100.000fan (i vi ngi mi c th mt n vi thng thc hnh i thc hnh li, xy dng v pht trin cng ng) nhng khi bn s hu cng ng th bn hon ton c th tng 100.000fan di 50 ngy.
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 4

Giai on 2: Tng mc tng tc gia cc Fan vi Page: - Trong giai on ny bn phi lin tc duy tr v a ra cc ni dung cht lng nhm tng mc tng tc (like, share, comment) vi fanpage ca bn - Ngy nay facebook ngy cng gii hn kh nng truy cp v hin th trn trang ch (nhm thu ht cc chng trnh qung co facebook ads), nn thnh vin s ch thng xuyn vo fanpage khi trng thi cp nht ca trang xut hin trn h thng tin tc mi nht. Ti ly v d: Khi fanpage ca bn ln n 30.000 Fan, nhng a mt ni dung ln th ch mt lng rt nh, thm ch c lc ch 200 - 1000 ngi thy c trn trang chnh ca h. l bi thut ton Edge Rank ca Facebook - cho im xp hng ty thuc vo sc nh hng v mc tng tc. Thc t, theo thng k, ch 20% lng Fan nhn c cc cp nht mi nht t fanpage mi ngy v ngay c ti thi im cao nht cng ch l 1/3. Vi mt fanpage c 30.000 thnh vin, thm ch c nhng thi im ch c di 300 ngi nhn c thng tin t trang. Ban qun tr ca trang (Admin) s kh au u vi tin hnh chin lc qung co nu khng nm c lut ca cuc chin fanpage ny, iu ny gii thch ti sao c rt nhiu trang fanpage lp ra v sp, l chuyn thng ngy huyn. Vy lm th no gii quyt vn ny. bn d dng hiu c chin lc ca ti mi bn c mt v d sau: Gi s vo mt ngy p tri no bn n ung cafe mt qun no , sau ln ung u tin bn ra v, nu nh qun cafe khng c chnh sch, chin lc li ko khch hng quay li th khi bn ra mt mt sn phm mi, thc hin mt chin dch mi
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 5

th liu h c bit khng? Ti chc chn l khng. Ngc li sau ln ung u tin ca khch bn thu thp thng tin ca khch hng mt cch kho lo hoc bn c nhng chnh sch tt hn cho nhng khch hng , thm ch ch cn tp trung vo cht lng sn phm v cht lng phc v l c ri, khi khch hng s thng xuyn n vi qun cafe ca bn. Vy sau mt khong thi gian bn ra mt mt sn phm mi th liu rng h c bit rng, tt nhin l bit v thm ch h c th ng h bn. y cng l mt hnh thc qung co lp trong rt nhiu cc hnh thc qung co hiu qu khc. Ti sao ti li ly v d ny, n c im g lin quan n chin lc pht trin fanpage. Thc t n rt ging nhau, chnh v nhiu ngi khng pht hin ra vn ny v nhng quan im sai lm v dn n tht bi. i vi fanpage khi bn thng xuyn cung cp nhng ni dung mang tnh tng tc cao, ni dung cng ng th s c rt nhiu ngi thng xuyn tng tc vi fanpage ca bn (tc l t l ngi nhn c thng tin t fanpage ca bn s rt cao con s ny s khng dng li mc 20% nhu phn tch trn nh kinh nghim ca ti ch s ny c th ln n 85%) khi bn a sn phm dch v vo s c rt nhiu ngi bit n nhng sn phm dch v ca bn, cn cch tng mc tng tc hn na ti s hng dn bn c th phn sau. Hin nay c mt vi cng ty h b tin ra mua fan (tc thu dch v tng fan), v h thng ngh n gin l giai on 1, h b tin ra mua 1 lng fan, chy xong page , v h ngh rng thnh thong a ni dung sn phm ln, l ngi dng quan tm n m m. iu ny v cng sai lm, v duy tr v pht trin 1 Fanpage l c 1 chng ng rt di, i hi phi c ngi ph trch chnh am hiu v cch thc qun tr fanpage. Thc t l h cha hiu quy trnh 4 bc trong chin lc pht trin fampage thnh cng. Ch s nh gi: Ch s Taking about this s ngi ni v ch ny, ch s Reach Ch s lin h v ch s Edge Rank cc ch s ny bn s c hng dn c th phn sau. Cc ch s ny cng cao cng tt.
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 6

Giai on 3: Cc Fan quan tm su hn vi ni dung trn Page: Vi giai on 2 thnh cng bn chuyn lun sang giai on 3, khi c nhiu fan tng tc vi page ca bn, giai on ny bn nn a sn phm/dch v, thng hiu ca bn vo fanpage nhng bn nn lu bn khng nn a t vo page, nh vy chin lc ca bn s tht bi ngay lp tc thm ch phn tc dng. Ban u bn nn a theo t l 90/10 tc trong 10 ni dung a ln c 9 ni dung gii tr bn nn a 1 ni dung marketing sn phm/dch v v thng hiu ca bn, bn nn nh marketing (gi khch hng v iu hng) ch khng phi bn hng trc tip. ng thi bn s dng hiu qu cng c facebook insights (phn ny s c hng dn c th chng sau) v quan st mc hng ng cng nh phn hi ca khch hng v iu chnh chin lc, a ra nhng cch thc marketing ph hp. Khi lng khch hng tim nng tng tc kh nhiu th bn c th chuyn sang t l 80/20 tc trong 10 ni dung a ln c 8 ni dung gii tr bn nn a 2 ni dung marketing sn phm/dch v v thng hiu ca bn. Nn nh khng nn qung co qu nhiu s gy phn cm v h s unlike fanpage ca bn, lm gim lng fan, iu ny i ngc vi chin lc ra. Trong giai on ny cng ging nh qu trnh chng ta lm seeding, chng ta cn to ra cc kch bn to ra nhng hiu ng, bn tn xn xao, v dn dn xy dng mt cng ng cc khch hng quan tm su sn n sn phm dch v ca chng ta. Bn lu trong giai on ny bn cn tp trung nhiu thi gian qun tr v lm ch fanpage, bi khi cng ng ln cng l lc rt nhiu i th s nhm ng v to ra nhng hiu ng khng tt v thng hiu, sn phm/dch v ca bn. Ngoi ra bn c th t chc cc s kin, thc hin cc cuc thi, thit k apps, mc tiu chnh l gi c thng ip cn chuyn ti n vi cng ng nhng khch hng tim nng.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

- Ch s nh gi: o lng cc ch s, phn tch i tng Fan, o lng ni dung, a ni dung ph hp Kt thc giai on ny, cng ng c th nhn ra c, ng sau Page l thng hiu no, sn phm/dch v ra sao, mang li gi tr g cho khch hng, thng ip chuyn ti ra sao, tng cng kh nng nhn din v ph thng hiu. Giai on 4: Tng t l mua hng v xy dng cng ng khch hng trung thnh: lm tt giai on ny bn cn phi chun b rt nhiu vic. Bn cn xy dng mt h thng cc website bn hng dng landing page (bn c th tham kho: http://www.autocashsystem.vn/) v mt k hoch cho qu trnh trin khai chin dch nh: Cc chnh sch u i, cc chnh sch cho khch hng VIP, cc chnh sch cho nhng khch hng mua hng sm, cc chnh sch cho nhng khch hng lan truyn gii thiu sn phm/dch v ca bnBn cnh bn cng cn phi hc cch thc marketing trn facebook mt cch hiu qu c chng minh l thnh cng t cc chuyn gia, thi im marketing thch hp (bn s c hc tt c nhng iu ny phn tip theo) Xy dng h thng cc trang squeezepage nhm thu thp database khch hng. y c th ni l ti sn kh ln ca cng ty, bi khi bn c khch hng tim nng trong tay, bn c th d dng bit c h ang cn g v lm th no bn c th p ng nhng nhu cu ca h, bn cng c th chm sc h mt cch tt hn. Khi xy dng c mt cng ng khch hng ln, chm sc khch hng tt, th bn s c mt cng ng khch hng trung thnh. y s l nhng ngi mang li gi tr cao nht khi lm truyn thng trn mng x hi, h bo v sn phm ca bn, h ni tt v n, viral cho nhng ngi khc, gii thiu cc khch hng khc v h cng chnh l khch hng ca doanh nghip bn. y cng l cch gim ti thiu chi ph marketing gip cng ty duy tr v pht trin.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Ch s o lng trong giai on ny chnh l s lng database m bn thu thp c, s lng khch hng mua sn phm/dch v ca bn, s lng khch hng comment ni tt v doanh nghip ca bn, s lng ngi gii thiu sn phm/dch v doanh nghip ca bn, v s lng ngi ti tiu dng sn phm/dch v ca bn. Trc khi i vo tm hiu cch thc xy dng 1 cng ng 100.000 ngi trong 30 ngy, bn hy ghi nh 5 nhn t pht trin Fanpage thnh cng.

5 nhn t pht trin Fanpage thnh cng

Ngi dng Facebook rt a dng, nn vic tm kim lng Fan ng i tng cho Facebook Fanpage l iu khng h d dng. Cc thng hiu ln nhn c nhiu lng like nhanh chng l do h bit tn dng cc phng tin truyn thng trong chin dch qung co, v mt phn cng nh vo thng hiu ca h. iu quan trng i vi mt fanpage khng phi l s lng Fan, m l cht lng ca nhng Fan . Mc tiu ca facebook fanpage l xy dng c lng thnh vin trung thnh, thng xuyn hot ng v chia s. Vy lm th no pht trin mt fanpage nh vy? 5 nhn t sau s tr li cho cu hi . 1. Thit k Yu t trc quan l yu t u tin mi ngi ch n, v s l mt thnh phn thit yu thu ht cc Fan tim nng. V vy bn nn truyn thng thng hiu ca mnh thng qua hnh nh i din, v quan trng nht l cover photo trn Fanpage (phn ny s c chia s su hn ti chng cch thc khi mt fanpage v thit lp cc thng s chun marketing). 2. Ni dung

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

Ni dung rt quan trng i vi chin dch Facebook Marketing ca bn. Hy ng no, suy ngh sng to ra cc ch th v, u t nhiu thi gian tp trung sn xut ni dung gc. Bn hy tp trung ln k hoch v ng u n hng ngy, hng tun (bn c th dng h thng ng tin t ng hoc t lch post bi). Vic ny s to ra mt sn chi hp dn mi ngi gh thm, cng nhau hc hi v chia s. ng thi bn cng khng mt nhiu thi gian qun tr Page, tp trung vo t vn khch hng. 3. S thu ht Website, Blog l ni m mi ngi ng bi, ri cho n khi c bi ng, cp nht mi. Fanpage th khng nh vy, n nh l mt lung chy lin tc, cc Fan c th tng tc bt c lc no. iu cn lm l phi lun sn sng p ng, phn hi kp thi cc kin v tin nhn ca Fan, h thy Fanpage ny c gi tr i vi h. Bng cch ny bn c th pht trin mt cng ng ln mnh cng tham gia, ng gp xy dng ni dung, chia s; hoc cng c th khai thc qung b dch v ca bn. 4. Qung b Cn phi c mt chin lc thu ht mi ngi vo xem trang Facebook ca bn, c bit l khi bn ch mi bt u xy dng n. Vic u tin cn lm l qung co Fanpage trn Website c i tng lin quan. Nu bn s hu mt Blog hoc Website th hy ku gi mi ngi like trang Fanpage ca bn. Nu khng c Blog hoc mt cng c no khc bn ngoi Facebook th bn c th s dng Facebook Ads, Promoted post, Sponsored story; hoc thm ch trc tip nh s gip ca cc Fan hin ti. 5. o lng Facebook Insights c t ngay bng iu khin ca Facebook Fanpage v cung cp cc s liu o lng cn thit gip bn theo di s hot ng v tng trng ca Page. Facebook Insights c th cho bit c bao nhiu lt Like trong mt khong thi gian, bao nhiu lt Comment, bao nhiu lt Share cho mt bi ng, v cn nhiu na. Bn cng nn kt hp vi Google Analytics theo di lng traffic m Facebook
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Fanpage mang v cho Website ca bn. T , bn c th rt kt c cc kinh nghim qu pht trin Fanpage tt hn.

Chng II: Cch thc xy dng 1 cng ng 100.000 ngi trong 30 ngy
Trong tp 1 Facebook marketing: B quyt xy dng thng hiu s cng mng x hi Facebook ti cp vi bn facebook fanpage l g v ti sao chng ta phi lp fanpage trong qu trnh xy dng thng hiu s v c bit fanpage gip g cho bn cho cng vic kinh doanh ca bn, phn ny ti khng nhc li (bn th th tm c Facebook Marketing tp 1), ti tp trung hng dn bn cch thc tng bc xy dng mt cng ng ng o v tim nng. Hay ni ng hn chng ta ang tp trung lm tt giai on mt trong bn giai on pht trin fanpage. Hin nay c rt nhiu cch xy dng mt cng ng fanpage hay ni ng hn l s lng fan (s lng ngi like page ca bn). Nhng nhn chung th c mt s knh trin khai hiu qu sau: Chuyn profile =>Fanpage, ghp Page To s kin thu ht fan To ng dng thu ht fan Nhng Page vo h thng website To Free gift v t link di banner Email marketing Trong ti s hng dn bn i su vo 3 cch u tin, cn 3 cch cui ti ch mang tnh cht gii thiu bi n kh d dng khi khi to.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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I. Chuyn profile thnh fanpage sau ghp page: hiu su hn v phn ny chng ta hy cng tm hiu profile l g? Ti sao li phi chuyn profile thnh fanpage v cch chuyn nh th no, cch ghp nhiu page li vi nhau nh th no cho hp l.

Profile facebook l g? y l trang c bn ca Facebook. Mi ngi s dng Facebook u c mt trang Profile. Trang Profile l mt trang c mc nh cho c nhn s dng. N ging nh nh ca bn trn Facebook. to c mi quan h vi nhng ngi xung quanh th bn phi add Friend (hoc kt bn) vi ngi khc trn Facebook. Khi kt bn vi ngi khc iu ny cho bn c hi thy c hot ng ca ngi khc trn Facebook cng nh ngi khch s thy c hot ng ca bn trn Facebook. y l im tuyt vi nht ca Facebook. Nu bn c 5000 ngi bn, trong thc t nu bit c tt c h ang lm g l iu khng th v mt rt nhiu thi gian, nhng i vi Facebook th vic ny rt n gin, bn ch cn kt bn ht vi 5000 ngi bn ny trn Facebook v hng ngy nhng ngi ny lm g trn Facebook bn u bit c.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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S khc bit gia Profile & Fanpage Profile Dnh cho c nhn Kh nng lan truyn thp Quyn la chn i tng Khng o lng c i tng Ph hp xy dng nhn hiu Fanpage Kh nng lan truyn nhanh Gm nhiu i tng khc nhau Phn tch c th nhm i tng Xy dng thng hiu, truyn thng Nhn vo phn so snh trn chng ta thy rng Profile c u im kt bn ng i tng ngc li fanpage bao gm rt nhiu i tng khc nhau. Tuy nhin khi chng ta cn o lng xem i tng khch hng ca mnh l ai? tui ra sao? ch yu l nam hay n? h ang u? H ang cn sn phm dch v g? Th vic ny kh vt v v kh khn. i vi profile chng ta s phi vo xem tng ngi, khng phi l gii php ti u. Tuy nhin i vi fanpage th iu ny kh d dng, fanpage cung cp sn cho bn cng c o lng i tng khch hng mt cch hiu qu hay cn gi l Facebook Insights. Bn c th xem hnh nh sau hiu hn v cng c facebook insights (cng c facebook insights ti s hng dn bn c th phn sau)

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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n by gi th bn hiu ti sao phi chuyn profile thnh fanpage ri ng khng tc l ban u chng ta dng profile la chn kt bn ng i tng, sau chng ta s bn thnh s fan, v chng ta s hu mt fanpage vi gn 100% i tng khch hng m chng ta mong mun. y l cch d nht v cng rt hiu qu cho nhng ngi mi bt u tham gia xy dng cho ring mnh mt cng ng nhm tng ph thng hiu cng nh tng doanh thu. V by gi chng ta hy cng tm hiu cch chuyn profile thnh fanpage. Cch chuyn profile thnh fanpage Trc khi tm hiu v cch chuyn profile thnh fanpage chng ta cn lu mt s im sau: m bo tn hin th chnh xc (i vi fanpage qu 200like s khng c i tn) Thay i Url trc khi chuyn i (ch c i ti a 2 ln cho mt fanpage Tt c ni dung ca bn trc s b mt Sau khi chuyn khng th chuyn ngc li (t fanpage => profile) Download thng tin trc khi chuyn i
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET 14

Trong phn ny chng ta lu nn download thng tin trc khi chuyn i, chng ta lm nh sau. - ng nhp vo ti khon c nhn chun b chuyn i - Click vo biu tng ci t pha gc phi trn gn thanh iu hng nh hnh v

- Click vo thit lp ti khon - Bn click vo ti mt bn sao d liu facebook ca bn nh hnh v

- Sau bn lm nh hng dn rt n gin. Bn c th xem qua s c nhng g c trong bn sao v nhng g khng c trong bn sao Nhng g c trong bn sao lu ca bn? nh v video bn chia s trn Facebook
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 Nhng bi ng trn Tng, nhng tin nhn v nhng cuc hi thoi ca bn Tn ca cc bn ca bn v mt vi trong s cc a ch th in t ca h Nhng g khng c trong bn sao lu ca bn? Nhng hnh nh v cp nht trng thi ca cc bn ca bn Nhng thng tin c nhn khc Cc bnh lun ca bn trn bi ng ca ngi khc. chuyn profile thnh fanpage bn lm theo cc bc sau: Bc 1: Bn ng nhp ti ti khon Bc 2: Bn paste ng link chuyn i sau vo trnh duyt: http://www.facebook.com/pages/create.php?migrate s xut hin nh hnh di y, v bn chn hnh thc fanpage ph hp vi th trng hay chin lc bn ang hng n. Nu bn mun xy dng cng ng hay xy dng thng hiu doanh nghip hay xy dng thng hiu sn phm/dch bn c th la chn sao cho ph hp. Sau bn lm theo cc bc ch dn rt n gin.

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Sau khi hon tt bn s s hu mt cng ng m bn mong mun. Chc mng bn. II. To s kin thu ht fan Trong phn ny chng ta s tm hiu thng thng trn facebook c nhng lo event no? Cch to event thu ht nhiu ngi tham gia, v ng dng to event tng like nh th no? Nhn chung cc event (s kin) trn facebook cng ging nh nhiu trang s kin khc nh http://sukienhay.com/ trn bao gm rt nhiu cc loi event khc nhau nh: Hi tho, kha hc, s kin ra mt trang web cng ty sn phm/dch v, liveshow,Tuy nhin th ti rt t ngi p dng sc mnh ca event thu thp database danh sch khch hng tim nng hay tng like cho facebook. Bn c th nhn hnh nh sau ti dng event tng like nh th no.
Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Vi cng ngh v sc mnh ca internet nh ngy nay bn hon ton c th tn dng v t do sng to ra nhng iu mi m. Bn c th thy mi mt s kin c khi to s thu ht hng ngn ngi tham gia, bn va cho i mi ngi s cm n bn, bn va a h vo cng mt phu l khi h mun nhn qu h click vo nt like (hay chi ng dng) v li thng tin c nhn qu. Bn thy y, bn cht ca con ngi l lun mun nhn qu, chnh v vy chng ta hy p dng trit n. Bn lm theo cch ny bn s tr nn ni ting kh nhanh hoc nhiu ngi bit n bn v cm n bn. Mi s kin nh vy bn s thu ht khong 3000 n 10000 ngi like fanpage ca bn, ng l con s khng nh ng khng no. to ra s kin kh n gin nhng mi hng triu ngi bit n s kin ca bn li l vn khc. Bi to ra mt s kin mi hng triu ngi bn phi s hu hng
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trm ti khon facebook, v c qun l bng phn mm chuyn nghip phi tr ph. Bn khng bao gi c th lm bng tay, v facebook cng khng cho php bn vo lin tip 5 ti khon vi cng mt a ch IP khi facebook s v bn s c nguy c b kha cc ti khon. Nu bn xc nh t lm bn s rt vt v v khng c kinh nghim, cn rt nhiu thi gian xy dng s lng thnh vin. Cch gii quyt tt nht nu bn mun tng like bng cch ny bn c th lin h vi ti, ti s to s kin gip bn vi chi ph thp nht c th. Hin nay bn d dng to mt event khong 4 triu ngi vi ch ph 1.5 triu, chi ph v cng r bn s hu cho ring mnh mt ng ln v thng hiu ca bn cng s y ln cao (lu gi tr bn mang li cho khch hng cng phi tng ng), ti s khng kt hp vi ai c mc ch khng lnh mnh hay nhng mc ch khng hng ti cng ng. III. To ng dng (Apps) thu ht fan Trong phn ny chng ta s cng tm hiu ng dng l g? Hin c nhng loi ng dng no? ng dng gip g cho cng vic kinh doanh ca chng ta. Cch thc hot ng ca ng dng. Cch to ng dng. Cch marketing ng dng cho nhiu ngi bit n v mc ch cui cng l tng like (s lng fan trong page ca chng ta). Mt lu l phn ny s mang nng tnh k thut ti khng khuyn khch nhng ngi cha c nn tng k thut hay khng hp tham gia vo cch ny, bi nh vy s mt rt nhiu thi gian. m bao tt nht bn nn tm mt ngi c nn tng k thut tt h s nghin cu vn ny gip bn vi nhng bc ti s hng dn ngay sau y. ng dng l g: Applications hay ngn hn l Apps, l cc chng trnh c thit k tng tc vi ngi dng Facebook . Thng thng chng l cc ng dng web c lp trnh bng mt s ngn ng lp trnh ph bin, tuy nhin chng c mt c im ring l c th tng tc vi c s d liu ca Facebook qua API (Application Programming Interface) tm ra mt s thng tin nh bn b, nhng ngi ang s dng ng
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dng(tt nhin l phi c s cho php ca bn). Facebook c rt nhiu ng dng c sn ngi dng c th tng tc qua li gia facebook v website, blog ca h. Cc tr chi, cc ng dng mng x hi khc nh Youtube, Pinterest. C bao nhiu loi ng dng Apps: C nhiu loi apps nhng vi ni dung Ebook ny ti s chia lm 2 loi chnh: Cc apps vui, tr chi, bi ton Cc apps h tr cho cc cuc thi, cng vic, kinh doanh. Ty thuc vo mc ch s dng ca bn cho lnh vc g bn ang hot ng sao cho ph hp vi khch hng bn ang hng ti. Cch to apps (ng dng tng like): Bt u to ng dng min ph theo 3 bc di y: Bc 1: Truy cp vo ng link: http://apps.tkwebviet.com/escustomer/register v ng k ti khon min ph, sau bn xc nhn bng email. Hoc bn c th ng k vi ti khon facebook. Bc 2: Bn to ng dng Bn ng nhp vo ti khon facebook truy cp vo ng link: https://developers.facebook.com/apps s xut hin nh hnh nh di y

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 phn ny bn khng nht thit phi to ht tt c, bn nn chn nhng mc cn thit, bn c th chn nh hnh trn.

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Click vo nt 'Create New App' bn s thy xut hin hnh nh sau:

Bn lu : Bn khng c tch chn vo checkbox c dng ch "Yes, I would like free web hosting provided by Heroku". Bn cn nhp tn cho ng dng ca bn (App Name) v mt ci nh danh bt k gm cc k t ch ci lin nhau (App namespace). Nu xut hin ch Valid mu xanh tn apps ca bn c chp nhn, nu xut hin ch Failed mu c ngha bn t

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cha ng hoc trng tn vi apps khc, bn phi sa li n khi xut hin ch Available mu xanh l ok. Sau bn nhn vo nt "Tip tc - Continue". S xut hin hnh nh sau:

Bn hy in m captcha v sau bn nhn vo nt Submit

Trong trng hp bn gp li nh hnh trn th bn cn phi xc thc s in thoi ca bn vi Facebook bng cch click vo ng link "mobile phone" xc thc ti khon qua s in thoi hoc "credit card" xc thc ti khon qua th credit card ca bn. Lu : Vi cc mng in thoi Viettel th vic xc thc ti khon ti Facebook thng khng thnh cng do khng nhn c tin nhn gi t Facebook, bn nn dng cc s in thoi ca Beeline, Vietnamobile hoc Vinaphone (bn c th nh s in thoi ca bn b).
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Vi mng Viettel th mi ngi c th s phi tr ph nhn c m tin nhn t Facebook bng cch son F1 gi 9223 1k/1 ngy hoc F1 gi 9224 1k/1 ngy, son F gi 9223 10k/1 thng hoc F gi 9224 10k/1 thng.

Bn nhp s in thoi ca bn v nhn vo nt 'Confirm', sau bn xem bn nhn c m xc thc ca Facebook cha. Nu bn nhn c m Code t Facebook trn in thoi th bn hy nhp m vo Code nh bn di v nhn vo nt 'Confirm'. Sau khi bn xc thc c ti khon qua s in thoi th bn c th quay li bc 1 to ng dng.

Xem thng tin cc gi tr 'App ID/API Key' (m s ID ca apps) v 'App Secret' (m s b mt ca apps), hai m s ny s c dng trong Facebook Apps Id v M b mt ca Facebook Apps Id trong phn qun tr ng dng ti s hng dn c th phn tip theo.

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Hng dn cch thay Logo cho ng dng (Bc ny bn c th b qua cung c): - thay c Logo cho ng dng th bn ln lt click vo cc phn bo vin mu nh cc hnh di.

Di y l mt v d nhp thng tin y c th thay i Logo cho ng dng (Logo ny s hin th cho bn b bn thy v hin th ti thng ip bn b nhn c qua Gi yu cu hoc qua Thng ip (Notification). - phn nh 'Primary Icons' bn ch cn thm 2 nh c l 16x16 v 75x75 vo v nhn nt 'Save Changes' l bn thay i thnh cng Logo cho ng dng (Lu : nh phi ng kch thc th Facebook mi chp nhn, bn cn dng photoshop, Paint hoc mt chng trnh chnh sa nh bt k thay i kch thc v ng c l 16x16 v 75x75.

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Hng dn cch xem cc thng k ca ng dng (Bc ny bn c th b qua cng c): Mt s thng k Facebook cung cp bn c th xem lng ngi dng apps ca bn v s ngi comment hoc Like trn cc nh apps bn to ra v c ng ln tng. Cc thng s ny s l tiu ch Facebook nh gi xem ng dng bn c phi l ng dng spam khng hay l mt ng dng tt m ngi dng yu thch (comment v like nhiu). Thng k tng qua v s ngi s dng apps, s ngi like v comment nh hnh di:

Bn click vo 'Edit' mt apps v click vo dng ch 'Insights' xem cc thng k ca Facebook nh hnh di.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Nh hnh di th mu di cng bn s thy c s ni dung m ngi dng ng ln tng v s phn hi ca bn b trn mi ci nh c ng (s phn hi l s like v comment ca bn b).

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Sau khi bn c c m s ID v m s b mt. Bn tip tc lm tip bc sau Bc 3: Qun tr ng dng Link qun tr ng dng: http://facebook.tkwebviet.com/fbapps/customer/fbappscustomer

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nh trn hin th tt c cc ng dng bn to, "Link chy apps" l link chy ng dng ca bn, "Link mun tng Like" l link m bn mun ngi dng ng dng Like v truy cp vo. Chc nng 'Gn vo page Facebook' ch dng vi cc "Link mun tng Like" l mt Fanpage, Chc nng 'B gn vo Fanpage' cho php bn chuyn trng thi gn vo Fanpage ri sang trng thi cha gn vo Fanpage. Lu : Mt ng dng c th gn c vo nhiu Fanpage, nu mt ngi dng gi yu cu mi bn b th ngi nhn c yu cu s vo dng ng dng ti Fanpage m ngi chi gi yu cu, nu ng dng chia s nh ln tng ngi dng th Link vo chi ng dng hin trn tng s c link vo Fanpage tng ng. To ng dng mi bng cch click vo nt 'Thm': Link thm ng dng mi http://www.facebook.tkwebviet.com/fbapps/customer/fbappscustomer/add/ Lu : - lm tt phn ny bn nn tm hiu cc mu ng dng trc khi bt to vo thc hin to cho mnh nhng ng dng ph hp. Bn c th tm hiu ti y:

http://apps.tkwebviet.com/mau-ung-dung - Trong 18 mu ng dng th c 2 mu ng dng 16 v 17 l 2 mu s dng HTMl, tc l bn c th dng khi thc hin chng trnh chin dch tng ti liu hay mn qu cho cc fan. - Bn xem k nhng hnh nh kt qu t ch tng t nh vy. Bn c th ly th vin hnh nh ti y: http://apps.tkwebviet.com/tim-anh-nen ti y cung cp rt nhiu nh nn vi phn gii cao v rt p.

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- Bn c th xem phn ny xem thng tin cp nht thng xuyn: http://apps.tkwebviet.com/cap-nhat - ng dng hin th p th bn nn cho nh nn kch thc rng khong 600px v cao khong 400px. - Vi thuc tnh 'S bn c tag thm vo nh ng ln wall ti a l 5' bn ch nn dng khi m ng dng ca bn c 1 ngi chi v nu bn cho tag nhiu th Facebook s nh gi ng dng bn l Spam v kha ng dng li. - Thuc tnh 's bn c gi li mi dng ng dng' bn cng ch nn cho l 10 v Facebook cng da vo s yu cu gi i nh gi ng dng c l Spam khng, bn c th cho n l 0 khng mi bn b v hin nay mi ngi khng quan tm n li mi ng dng. Khi click vo nt thm s c hnh nh nh sau:

Apps Id v m b mt ca ng dng nh hnh di:

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- Trong trng hp bn gii hn hin th Fanpage theo t nc th ng dng s khng chy c khi bn s dng thuc tnh "Cc link Fanpage", bn cn b phn gii hn hin th theo t nc nh hnh di y:

Nu bn s dng cc mu ngoi mu 16 v 17, v d cc mu c nhiu kt qu. Bn cn lu mt s im sau. - Kt qu ca ng dng s c chn ngu nhin, bn nn cho khong 15 kt qu ng dng hp dn hn. - Trong kt qu, c 9 cm t c dng - Cm t [NAME] s c thay th bng tn ngi dng ng dng. V d "Lp hi pht cung v [NAME]" vi ngi dng ng dng tn l 'H' th kt qu s l'Lp hi pht cung v H'.

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- Cm t [FRIEND] s c thay th bng tn ngi bn c trong ng dng. V d nh cm t '[FRIEND] l ngi bn tuyt vi ca [NAME]' vi ngi bn tn l Trung th kt qu s l 'Trung l ngi bn tuyt vi ca H'. - Cm t [FRIEND1], [FRIEND2], ...., [FRIEND10] s c thay th bng cc tn bn b tng ng, t tn ngi bn th 1 n tn ngi bn th 10. V d vi cm t 'Hm nay mnh s i chi vi [FRIEND1], [FRIEND2] v [FRIEND3]' th kt qu c th s l 'Hm nay mnh s i chi vi Ha, Trung v Ph'. - Cm t [N,0,100] s ly gi tr ngu nhin >=0 v <=100 thay th cho v tr c k t [N,0,100], bn c th ty chnh khong gi tr ngu nhin nh c th chnh thnh [N,0,1000], [N,20,544].... V d nh cu kt qu l 'D on hm ny s v [N,0,99] vi xc sut l [N,0,100]!' th kt qu c th l 'D on hm ny s v 88 vi xc sut l 43%!'. Khi c cm t ny trong cu kt qu th th t kt qu khi chy ng dng s c sp xp gim dn theo ln, v d nh vi ng dng "Ai xem nh bn nhiu nht" th th t ngi xem nh s c sp xp gim dn theo s ln xem nh. - Cm t [DATE,d/m/Y] s c thay th bng ngy ngi chi vo chi ng dng, 'd/m/Y' l nh dng ngy/thng/nm m bn mun hin th, v d nh cu tr li l 'Kt qu bi ca bn ngy [DATE,d-m-Y]' th khi ng dng chy kt qu c th s l 'Kt qu bi ca bn ngy 28-06-2012'. - Cm t [S,n] dng sp xp th t kt qu theo s t nhin, cm t ny s c xa i khi chy ng dng, v d vi cm t '[S,1]Mua nh lu xe hi' th khi chy ng dng kt qu hin th s l 'Mua nh lu xe hi', cm t [S,1] b xa i. Th t s c sp xp tng dn da vo s t nhin ng sau cm t '[S,'. - Cm t [LIKE] hin s Like ca bn b trn cc bi post ca ngi dng. - Cm t [COMMENT] hin s Comment ca bn b trn cc bi post ca ngi dng.
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- Cm t [COMMENT_AND_LIKE] hin tng s Comment v Like ca bn b trn cc bi post ca ngi dng.

Danh sch cc kt qu ng dng: http://www.facebook.tkwebviet.com/fbapps/customer/fbappsresultcustomer Thm kt qu mi bng cch click vo nt 'Thm': Link: http://www.facebook.tkwebviet.com/fbapps/customer/fbappsresultcustomer/add/

Qun tr nh nn ca ng dng. Danh sch cc nh nn ti: http://facebook.tkwebviet.com/fbapps/customer/fbappsbackgroundcustomer (nh nn s c chn ngu nhin trong danh sch cc nh nn, nh nn c th c hin th theo gii tnh ca ngi chi, theo cung hong o ca ngi chi, theo ng hnh hoc theo 12 con gip).

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Thm nh nn mi bng cch click vo nt 'Thm': http://facebook.tkwebviet.com/fbapps/customer/fbappsbackgroundcustomer/add/

Qun tr giao din ca ng dng Link qun tr giao din ng dng: http://www.facebook.tkwebviet.com/fbapps/customer/fbappslayoutcustomer - Bn c th ko th v tr cc nh bn b, nh ngi dng, icon, tn bn b, tn ngi dng, kt qu... - Bn c th cho hin hoc khng cho hin danh sch bn b, tn ngi dng, icon, nh bn b... - di chuyn v tr nh bn b, nh ngi dng, tn ngi dng, kt qu... th bn c th dng chut ko hoc l dng phm mi tn di chuyn tng bc nh.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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- Vi nh bn b th bn c th chnh kch thc cho tng nh bn b bng cch kch vo tng nh, sau khi bn click vo 1 nh bn b th bn s thy c 1 hp thoi hin ra cho php bn chnh kch thc cho nh bn ang chn. - Vi bt c ci nh hoc l on text no m bn khng mun hin th trong kt qu ca ng dng th bn c th ko chng ra ngoi nh nn.

Sau khi hon thnh tt c cc bc trn th bn c th truy cp vo Danh sch cc ng dng v chy ng dng vi ng link ti cc ng dn ti ct 'ng dn' nh hnh di.

- Qun tr font Bn c th thm nhiu Font s dng trong ng dng, khi bn thm font vo th bn c th vo phn chnh giao din s dng Font m bn thm.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Khi bn click vo ng link 'Gn vo Fanpage Facebook' nh hnh trn th s c mn hnh nh hnh di, bn chn Fanpage bn mun gn vo ri click vo nt 'Add Page Tab' gn ng dng vo Fanpage.

Sau khi gn vo Fanpage th bn c th chi ng dng ngay trong trang Fanpage ca bn nh hnh di.

Vy l gi y bn hon ton s hu cho ring mnh bao nhiu apps ty . Lu bn nn thc hnh cng nhiu cng tt, bn s hiu rt su. Khi to ra mt apps bn ch mt cha y 5 pht. Nu bn cm thy qu trnh kh khn vi bn, bn c th tm kim
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cc n v chuyn cho thu apps chy. Gi th trng hin nay thng cho thu mi apps khong 500.000 - 1.000.000VN. Tuy nhin bn nn lu to apps ch chim 20% thnh cng, cn marketing s chim 80% thnh cng ca qu trnh tng like, bi nu bn to ra apps m khng c qu nhiu ngi bit n v chi ng dng, gii thiu cho bn b ca h th chng khc no bn c mt kho vng m khng ai bit. Chnh v vy bc tip theo bn cn tm hiu nhng cch marketing apps sao cho cng nhiu ngi bit n v chi apps ca bn cng tt. marketing bn cn tp trung mt s knh sau: To event mi hng triu ngi, hng ngn n vi chc ngn ngi tham d. Chn link apps di cc banner trn cc website c lu lng truy cp ln. Chy facebook ads Up load ni dung cht lng Trao i fanpage

Bn cht l nu bn mun marketing n cho nhiu ngi bit n apps ca bn c ngha l bn phi a apps ca bn tip cn vi cng ng ln. - Cch 1: To event mi hng triu ngi, hng ngn n vi chc ngn ngi tham d. Cch ny ti gii thiu phn trc nn phn ny ti s khng gii thiu na. - Cch 2: Chn link apps di cc banner trn cc website c lu lng truy cp ln: V cch ny cng khng qu kh, quan trng l bn chu kh m phn lin kt vi cc i tc v lu lng truy cp ln i li bn s mang li gi tr no cho h. - Cch 3: Chy facebook ads: Thc t y l mt hnh thc qung co trn facebook. Hnh thc ny c u im l bn c th tip cn ng i tng khch hng, tuy nhin bn phi tr cho facebook mt khon ph nht nh. Bn c th tm hiu cch ny bng cch. Khi bn truy cp vo
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fanpage ca bn bn s thy advertise your page bn phi mn hnh bn click vo tm hiu. Sau khi click s c hnh nh sau. Trong phn ny bn c th qung co trc tip cho page ca bn tng like (c thm nhiu ngi thch trang), qung co cho tng post (ni dung) trn trang (Qung co cc bi vit trn trang), v phn xem ty chn nng cao tm su hn na

Cch 4: Upload ni dung cht lng Nu bn thc hin theo cch ny th s lng fan kh cht lng, thng thng ngi ta gi l phng php lan truyn t nhin. iu kin phng php ny i hi u t kh nhiu thi gian bn sng to, chia s nhng ni dung gc, ni dung cht lng v cc fan t ng lan truyn v nhiu. Bn xem v d sau bn s hiu v sc mnh ca ni dung sng to vi page 30000fan c ti 604 ngi chia s, 18.591 ngi like v 89.320 ngi comment.

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Cch 5: Trao i fanpage: Thng thng cc n v chy tng like l do h xy dng cho mnh mt cng ng ln hng triu ngi, khi h nhn hp ng tng like cho bn tc l h to ra apps (mt l theo cch ti hng dn bn to apps hoc h vit apps v chy trn host ring ca h) v sau h gn apps trn cc trn cc fanpage ln ca h nhm iu hng cng ng ln ca h like page ca bn. i vi nhng ngi mi bt u, ti c mt li khuyn chng ta khng nn qu nng vi phi xy dng dn dn tng bc, ban u c th tng hi chm nhng dn bn s quen v khi khi xy mt cng ng, t nhng ln sau bn s d dng hn rt nhiu. Khi page ca bn c khong 1000 ngi like, bn nn i lin kt vi cc page c cng s like vi bn. Nu bn lin kt vi 5 ngi s hu 1000fan th bn c c hi tip cn n 5000fan v bn trao i gn apps trn cc page ca h. Tng t nh vy khi page ca
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bn t n 5000 fan bn li i lin kt vi 5 ngi s hu page 5000fan nh bn c th tip cn ti 25000 fanc hi rt ln ng khng no. Vy l bn va tm hiu cc cch marketing apps gp phn to nn thnh cng 100% ca qu trnh tng like, bn hy kin tr thc hin tng m ti hng dn to ra nhng kt qu. Rt mong sm nhn c nhng kt qu ng kinh ngc t bn. Sau khi s hu c mt ng ng ln th vic lm th no duy tr cc ch s tng tc cao, lm sao cc fan tng tc thng xuyn vi page ca bn? Lm sao nhiu ngi bit n thng hiu cng ty, sn phm/dch v ca bn? Lm sao khai thc hay ni cch khc bin khch hng tim nng thnh khch hng mua hng v khch hng trung thnh ca bn. y l bi ton kh lan gii i vi cc admin fanpage hin nay c bit l nhng ngi mi bt u chn t chn ro bc chn vo mi trng ny. Ngay sau y ti s ch dn cho bn tng bc qun tr mt fanpage hiu qu v gii quyt cc vn trn. Cch 6 :Phng php tng like bng cch set cho page. Gi s bn c mt ti khon c nhn c mt vi Page, sau bn i ku gi mi ngi cng set cho vi bn. y ti set cho vi 20 page khc nhau, tc l h chia s quyn content cho ti, ti chia s quyn content cho h v ti c quyn post ni dung ln 19 page cn li.

Tc gi: Adam Thin C vn RichdadLoc Bn quyn 2013 ONNET

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Cch chia quyn qun tr: u tin bn ng nhp vo ti khon qun tr sau bn vo page bn ang qun l s c dng nh hnh nh sau. Bn click vo Qun l vai tr qun tr

Sau s xut hin danh sch nhng ngi ang qun tr Page ca bn vi cc mc qun tr khc nhau:

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Bn mun thm mt ngi no lm qun tr page ca bn th bn phi l bn b ca bn hoc bn like page ca bn v bn g a ch email m ngi ang dng facebook vo nhu hnh trn, c 5 cp qun tr, thng thng th bn cn quan tm hai vai tr l trnh qun l v ngi to ni dung trong vai tr trnh qun l l cp bc cao nht, bn khng nn ty tin set ngi ngi lm vai tr ny bi nu bt cn bn c th s b mt page v ngi nm gi vai tr trnh qun l c quyn loi b bt k ai ra khi qun tr page. set cho bn ch cn set ngi lm vai tr ngi to ni dung l ri. Trong qu trnh via th ni dung bn a ln cc page khc phi v cng cht lng v d nh: Nhng cu chuyn tnh cm hay ngha ang hay th bn chuyn hng dng ch xem thm, nhiu bn tr ngy nay cn post chuyn sex, nh sex sau dng ch xem thm...khi thnh vin click vo ch xem thm s click ra page ca bn. C mt s cch sau iu hng fan t page khc thnh fan ca page mnh. - i vi nhng page gii tr th s d dng hn. Bn post ni dung sau dng m sau, ti v d mt on ni dung.
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V d: Bn paste ni dung v b du + i ni dung di y s xut hin nh trong nh, dy s 144859032362647 chnh l m s ID ca page khi bn mi lp Page s c m s ID trn url Page ca bn: Ni dung: Gh qua like page@+[144859032362647:0] c nhiu status tm trng! :"> , li bi ht c ct ln "Ngi ta thng ni : Thi gian... S cha lnh mi vt thng... Nhng tht ra : @@+[0:[144859032362647:1:...Xem thm]] Hnh nh xut hin:

Khi fan trn cc page khc ang t m mun c tip v click vo ch xem thm th s chuyn hng sang page ca bn, nu page ca bn c nhng ni dung hay v cht lng chc chn h s like ca bn.
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Ngoi dng ID ca page ra bn cng c th dng m s ID ca Apps m ti hng dn bn thit k phn trc. Khi to ng dng th Facebook cng cung cp cho chng ta mt m s ID ca ng dng , bn c th dng n thay vo ni dung hay tng t nh trn. Nu nh bn va kt hp ni dung cht lng kch thch t m, va kt hp vi ng dng v bn set cho khong 30 Page th vic tng 1000 3000fan l chuyn bnh thng, i vi page gii tr c th nhanh hn, iu ny cn ph thuc nhiu vo kinh nghim ca ngi lm ni dung, bn nn nh bn cng lm nhiu kh nng via ca bn cng tt, khi tng like cng nhanh. Cch tm ngi set cho: Hin nay c Group admin fanpage vit nam, cc bn c th vo y: tham gia nhm ny v hc hi kinh nghim t nhng ngi i trc nh. Nu bn c cu hi hay thc mc g c th t cu hi nh, cn mc khai thc thng tin n u iu cn ph thuc vo bn rt nhiu. C ngha khng phi cu hi no cng c tr li tha ng v lin quan n cm o go tin ca h, bn buc phi t tri nghim v tm hiu dn dn, tuy nhin trong b ti liu ny ti hng dn bn rt c th nu trong qu trnh ng dng bn c thc mc g bn c th hi trc tip ti hoc vo group hi c l nhiu chuyn gia nh: L bu, Robin hiu, inh tin nghip, Will L, Tr chanh...s cho bn nhng cu tr li tha ng .

Link group: http://www.facebook.com/groups/FanPageVietnam/ Hnh nh group:

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Trong ny bao gm rt nhiu cc admin ang hot ng ti Vit Nam bao gm c cc new bie v cc chuyn gia dy dn kinh nghim h c nhng h thng hng chc page ln nh, c nhng page hn mt triu fan. Nn khi bn mun set cho s c khng t ngi ng nn bn khng nn qu lo lng trong qu trnh tm ngi set cho.

Chng IV: Duy tr mc tng tc gia cc khch hng tim nng vi thng hiu ca bn
Trong phn ny bn s c khm ph nhng cch thc gip tng mc tng tc gia nhng khch hng tim nng vi thng hiu, sn phm/dch v ca bn. Thc t c rt nhiu fanpage c lp ra sau mt thi gian b cht yu, v gn nh ngng hot ng. Rt nhiu doanh nghip b tin ra mua fan nhng khng c s h tr gip t ngi c kinh nghim trong qun tr fanpage thm ch c rt nhiu n v chy tng fan nhng khng c bt k cam kt h tr no ngoi dch v tng fan ca h, thm ch nu c th nhng kinh nghim cng cha h thng ha thnh mt quy trnh hay vn bn chun
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 hng dn chuyn giao cho khch hng. Bi i khi h s nu chia s khch hng s bit lm, bit cch tng fan th h s b chim th phn. Chng ny s hng dn bn chi tit tng ch s to nn thnh cng ca mt fanpage v cch tng tng ch s nu bn mun. hiu v cc ch s ca fanpage trc tin chng ta cng tm hiu khi nim v Facebook insights

Facebook insights l g? Facebook Insights: Vi cng c Facebook Insight doanh nghip khng ch thng k lng fan v ch s tng tc ca fan trn chnh fanpage m cn theo di c s tng tc v tip cn thng tin ca ton b ngi dng Facebook vi thng tin mnh a ra cho d h cha h like fanpage. Bn c th bit chnh xc h quc gia, thnh ph no, tui no? T l nam hay n ra sao? Cch h tng tc vi ni dung marketing ca bn nh th no? kim tra v cc ch s ca Facebook Insights bn c th truy cp link: http://www.facebook.com/insights/

4 ch s quan trng ca Fanpage

Hnh nh trong Facebook Insights:

- Ch s 1: Total like - tng s ngi thch trang ca bn. + Total Likes: L tng s ngi Like Page ca bn thng qua cc ng dng, cc s kin, cc hnh thc qung co page k t khi thnh lp.
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Cch o lng ch s like: Bn click vo thch bn s c hnh nh ging nh hnh di y. Trong phn ny Facebook Insights s ch cho bn bit chnh xc s lng fan ca bn ang quc gia hay thnh ph no? tui no? T l nam hay n ra sao?

V phn cch tng ch s like ti hng dn chi tit cho bn phn trn, bn nn nh ch s ny rt quan trng n quyt nh giai on u tin trong bn giai on to nn chin lc thnh cng ca bn. - Ch s 2 - Friends of Fans: S bn ca Fan + Lng Friends of Fans l lng ngi bao gm c nhng ngi ang l fan ca page v bn b ca h. + Friends of Fans i din cho lng ngi d kin m bn c kh nng Reach nu tt c fan u tng tc vi Fanpage hay ni cch khc l viral Fanpage cho bn b ca h.

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Cch o lng ch s Friends of Fans

Bn vo facebook insights bn click vo tng quan bn s nhn thy nh tng t nh hnh v. Ch s th 2 chnh l ch s friend of fans. Nhn vo hnh trn ta c th thy con s 8.845.760 l con s bn b ca fans, ch s 1,4 ni ln hin ti tng 1,4% so vi 7 ngy trc. tng ch s friend of fans bn b ca ngi hm m bn c th t chc cc cuc thi khuyn khch cc fan kt bn, c th a ra cc free gift gi tr cao (lu kho st nhu cu fan trc khi t chc cuc thi). - Ch s 3: Talking about this: Ngi ni v iu ny + Ch s Talking about this: L lng ngi ni v ch ny hay ni cch khc lng ngi to ra cc tng tc (like, share, comment, tag, post) vi Fanpage trong 7 ngy gn nht. Tuy nhin, Facebook cp nht hi chm, c lc 1 ngy cp nht 1 ln, nhng c khi vi ngy cng khng thay i. ch s ny cng cao th page cng cht lng, c nhiu ngi tng tc. Cch o lng ch s Talking about this: Bn click vo tng quan bn s thy c tng s ngi ang ni v ch m fanpage ca bn ang cp n.

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Bn click vo ch Talking about this Bn s thy hnh nh tng t nh sau: Tng t nh ch s total like, trong phn ny Facebook Insights s ch cho bn bit chnh xc s lng fan tng tc trc tip v gin tip vi page ca bn ang quc gia hay thnh ph no? tui no? T l nam hay n ra sao?

Nhng yu t nh hng n t l Talking about this Nhn vo hnh nh di y bn s hiu su v cc yu t nh hng n ch s ny. Nhng ngi like Page ca bn Nhng ngi like, Comment trn cc post trn wall Nhng ngi share cc post ca Page Nhng ngi like nh, video hoc albums ca page
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Nhng ngi tr li mt cu hi Nhng ngi p li 1 event ca bn Nhng ngi tag Page ca bn vo 1 photo Nhng ngi Check in hay Recommend Place ca bn (tng t Suggest like).

Qua phn tch bn nhn thy mt trong nhng yu t nh hng rt ln ti ch s tng tc gia cc fan vi page ca mnh chnh l ni dung. i vi ni dung bn bn cn nm c: To ni dung cht lng, thi im (ngy, gi) a ni dung, tn sut a ni dung vi tng page c lng fan khc nhau. Vy iu g to nn mt ni dung v

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cch thc a ni dung mt cch hiu qu, chng ta cng tm hiu v cch thc marketing hiu qu vi ni dung. + Ngy trong tun: Qua phn tch bn s thy c ni dung a ln vo th 7 v ch nht s chim t l like nhiu hn.

+ Loi d liu no a ln s c tng tc cao nht.

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 di thng tin nh th no c lng like v share nhiu hn

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Thng qua phn tch ti c mt vi li khuyn khi post ni dung cho page Post nhng Status tp trung vo Fan Lun gn hnh nh km cc ni dung khc o lng cc ch s thng xuyn iu chnh chin lc v ni dung ph hp Lun s dng nhng cu hi m Chia s ni dung thng xuyn n ng i tng Gi m Fan chia s ni dung ti bn b v wall Nn dng ni dung c nhn ha, hoc ni dung kch thch like, share, comment, trnh trung lp. Url nn rt ngn gn La chn thi im post bi Hn ch post nhng ni dung qu di dng text S dng nhng th thut kch like v comment tng s tng tc tt hn

- Ch s 4: Total reach - Ch s lin h

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+ Total reach: L lng ngi thy bt c ni dung (post) no lin quan n fan page (bao gm c new pees, facebook ad, sponsor stories tr v page) trong vng 7 ngy gn nht. Reach cho php ngi qun tr Fanpage bit c thng tin Fanpage a ra thc s tip cn c vi bao nhiu ngi v qua cc con ng no: trc tip organic (vi fan) hay gin tip viral (vi bn ca fan) hay qua qung co paid v tng s ngi nhn c thng tin l bao nhiu. Cch o lng ch s Total reach:

Bn click vo Reach bn s nhn thy nh hnh nh sau: Tng t nh ch s total like, trong phn ny Facebook Insights s ch cho bn bit chnh xc s lng fan tng tc trc tip v gin tip vi page ca bn ang quc gia hay thnh ph no? tui no? T l nam hay n ra sao?

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 Tng hp: Tng s ngi dng fan hoc nofan thy post ny thng qua news peeds, tecker hay trn page ca bn

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 Virus: Tng s ngi thy post ca bn thng qua hnh ng tng tc ca bn b i vi post (c hin th trn new peed). Cc tng tc ny bao gm: Like, comment hoc share post, tr li cu hi hay event thanh ton: Tng s ngi thy post ca bn thng qua cc loi hnh qung co trn Facebook nh sponsor ad hay sponsor stories

Ch s Total reach c tnh nh th no?

Trong hnh trn s ngi xem bi ng ny chnh l lng ngi m Page Reach c. Total reach bng tng cc reach ca cc ni dung c up trong 7 ngy gn nht. nh hng ca ni dung n cc ch s

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Kh nng hin th ni dung ti ngi dng:

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Lu : Khi bn thy thng k lng fan (s lng ngi like page) trong Page ca bn ch yu t 25 44 tui, nhng ch s talking about this tng tc thng xuyn vi page ca bn li t 15 25 tui trong khi bn cn i tng khch hng l tui trung nin, khi bn cn sn xut nhng ni dung ph hp cho i tng tr sao cho h lan truyn ti i tng trung nin cng tt. V nhng ni dung v sn phm cng cn cn nhc thi im i tng khch hng mc tiu online. Bi v bn thy khng phi tt c ni dung ca page u c a ln news feed (trang ch hay bng tin hay cn gi l tng ca fan). Facebook ch cho hin ni dung ln news feed ca nhng thnh vin thng xuyn tng tc vi page, hoc nhng ni dung cht lng. Mt ngy mt c nhn ca th nhn hng trm mu ni dung xut hin trn news feed chnh v vy nu ni dung ca bn khng a vo gi cao im th rt c th ni dung ca bn s b chm su xung y, v khch hng tim nng t c c hi tip cn vi ni dung ca bn. Cch tng ch s Total reach Up ni dung cht lng La chn thi im up ni dung Lin kt h thng cc page khc Share ln nhiu hi nhm Up link ni dung ln page PR cao Ti u ha ni dung tng PR Lun s dng nhng cu hi m Ni dung lun cha hnh nh S dng chc nng Pin to top Dng Page khc chia s ni dung Vy l chng ta va tm hiu v cc ch s trong facebook insights (cng c o lng) gip chng ta tng tng tc gia lng fan (khch hng tim nng).

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Tuy nhin chng ta cng nn bit trong cc ch s th chng ta cn tp trung vo ch s no trong qu trnh qun tr fanpage. Th t u tin cc ch s tng tc cho mt ni dung s l: Share, Comment, Like, Click, ch s Share cao im nht, chnh v vy bn cn tp trung sn xut nhng ni dung khin fan ca bn share v comment nhiu hn. V d: Share nu bn thy ngha, comment kin ca bn, hoc t ra nhng cu hi m p dng nhng li khuyn m ti chia s vi bn phn trn. iu ny rt quan trng n phn nh mc tng tc gia cc Fan vi Page v uy tn ca Page V iu c bit duy tr cc ch s bn cn lin tc thc hin cc bc sau: Nhng Page vo h thng Website nhng page vo h thng website Lin kt h thng MXH Email marketing Lin kt cc Fanpage cng ch Lin kt cc Fanpage cng lng Fan t lch ng t ng

LI KT
Vi s c gng v n ca mnh hon thin cun sch in t v Facebook ny nhm mang n nhng kin thc c gi tr cho bn v Xy dng thng hiu c nhn v knh truyn thng trn Mng x hi Facebook. Ti hy vng rng bn c nhng kin thc nn mng c th thc hin n. Cun sch ny chc chn khng th trnh c nhng thiu st trong qu trnh vit, do vy ti rt mong mun c lng nghe nhng cm nhn t pha bn. Chc bn thnh cng hn vi Mng x hi. Cng ty ti l cng ty s 1 v o to Internet Marketing ti Vit Nam. Hng nm ONNET t chc trn 50 kha hc cho gn 10.000 khch hng. V ti mong s gp li bn trong cc kha hc ca cng ty ti vi nhng u i hp dn. http://onnet.com.vn http://onnet.edu.vn http://internetmarketing.vn
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Ch vi 350.000 ng bn c hc cch to ra thu nhp 20-30 triu ng /thng Gi SIU HP DN (Tit kim 90%) Bn c tng thm b ti liu SEO 550K Kha hc Internet Boot Camp 2013 New - Tri hun luyn Internet 2013 ni hi t nhng chuyn gia hng u trong lnh vc kinh doanh Internet ti Vit Nam. H s hng dn bn trc tip thng qua cc phng php c chng minh nhm to to ra ngun thu nhp nhp trc tuyn th ng u n hng thng vo ti khon ca bn. Nu bn ang khng c sn phm, khng c kinh nghim v khng hiu bit v cng ngh bn ng lo lng v iu . Hy n 02 ngy trong chng trnh ny. Bn s c c mt cng vic kinh doanh trc tuyn thc s hiu qu. Chng ti c cc phng php v cng hiu qu p dng cho hng nghn ngi thnh cng. H thng ca chng ti to ra cho bn khng ph thuc vo cng vic hin ti ca bn. Ngay t khi nhn c h thng ny, bn c th tr thnh ngi hng mang ti nhng ngun thu nhp n cho bn v gia nh ca bn. V chc chc cuc sng trong phn cn li cuc i ca ban s tr nn tt p hn. Bn thc s l ngi chin thng. By gi, l s t do ca bn. Bn nn la chn!

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Gi v bao gm ti liu v ch p dng trong mt thi gian ngn !!! V VIP c ngi gn Din gi, nc ung v B ti liu SEO tr gi 550.000 ng (Kha hc vi 300 ngi tham d. Hc hng thng ti H Ni v TP HCM)
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