18 Specialty magazines

- 1 weekly
- 11 monthly
- 2 every two months
- 4 every three months

8 Specialty websites
9 Specialty forums
9 Specialty social networks

Keyword = Specialty
 The evolution of the market

Gap 2
Print revenue

Print sales

Gap 1

Digital revenue

2003 - 2009

Conclusions:
a) Digital has failed to reach revenue levels similar to those of print (Gap 1)
b) Digital as also failed to compensate the loss of print revenue (Gap 2).
We are trying to fill in the gaps
with content sales:

1. Guia do Automóvel
used car quotes.
- Our premium info-product.
- Offered trough an SMS
automated system
- Very successful

2. Vodafone apps
-Mobile devices latest expertise
tests on your mobile
- Cars & bikes, prices & news
- Currently offered for free
- With intent to go premium
(charged) in the near future
3. B2B information supply.
Our most significant digital content sale

MILLENIUM BCP
Buys new car prices, automotive news,
tests, motorcycle prices, news
and tests for its customer portal

SANTOGAL (auto dealer)

Buys new car prices for its customer
site

VODAFONE
Buys expertise tests of the mobile
devices that it sells. Displays test
along with the devices in its own
site
 THE FUTURE

Projects
- Develop further B2B sales (ex. children related
news for a child transportation company;
Motorcycle events for a gasoline company)
- Develop Apps for iPhone, iPad and other tablets.

Our views
- Income will come from multiple channels, not two
- Free will be the standard, premium will be the
privilege of experts
- Micropayments will be more important
- Paywalls will be suicidal