How to Balance Your Personal and Professional Presence Online
Four tips for successfully blending the personal with the professional on social networks.
As Twitter has grown in influence as both a social platform and a communication channel for companies, I have recalibrated the way I interact with people there--and, by extension, any social network where I represent my brand. It has been a subtle shift, but an important one.
This was on my mind when a question came up at a marketing event where I spoke recently: How do you balance the personal and professional on social networks?
I advocated for a blending of the two. At its
