Why This Headphone Maker Wishes it Had Never Done Retail
When a sales plan was all wrong, the company had to pivot.
This july, thousands of wireless headphones will roll out in Delta’s first-class cabins. (Note to fliers: You’re not supposed to take them home.) The partnership is a coup for any entrepreneur, but especially so for co-founders Joe Huff and Bridget Hilton. It’s the result of them rethinking their business -- and abandoning everything they thought they knew about how to sell
