Everand Logo

Welcome to Everand!

  • Entrepreneur

    6 Innovative Ways to Attract New Customers

    Trouble luring in new business? Check out these insights from entrepreneurs about how they did it.
    by Alexandra Zissu May 01, 2017 2 minutes
    Source: Marco Melgrati

    Attracting new customers is no easy task. However, there are certain new and innovative strategies you can employ to make your business stand out from the rest.

    Here are six different strategies you can use to start gaining new customers. 

    1. Have friends with benefits

    "We form strategic alliances with businesses. If we are not able to send customers in their direction, we figure out a way to be beneficial, whether that be by helping get their kid an internship or donating to causes they care about." 

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur12 min readCorporate Finance
    Charities Are Getting Down to Business
    Six years ago, Michelle Brown (pictured above) met with a major funder of her literacy nonprofit. She’d been counting on them to renew their grant, and there was no reason they shouldn’t. But as the meeting began, she had that sickening, slow-motion
    Entrepreneur40 min read
    Spotlight Branded Content
    ASIA’S LEADING POST-PANDEMIC ECONOMY If 2023 marked Japan’s breakout, 2024 could herald the beginning of a decadelong ascent as Asia’s premier investment destination. Clear indicators abound, notably the Nikkei index’s historic surge beyond its late
    Entrepreneur3 min read
    Small Packaging Changes Can Have a Big Impact on Consumer Perception and Help You Meet Your Sustainability Goals
    Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic packaging materials for paper. And for good reason. A

    Related Books & Audiobooks