NPR

Google Says It Will No Longer Read Users' Emails To Sell Targeted Ads

The company says it will make the change later this year, bringing Gmail in line with its business products. But Google has already gathered a lot of data on users since it launched Gmail in 2004.
Google has announced it will no longer scan users' emails to target ads. Above, the company's headquarters in Mountain View, Calif., in 2015. / Justin Sullivan / Getty Images

Google will no longer scan emails in Gmail accounts in order sell targeted advertising, the company said Friday.

The company will make the change later this year, bringing Gmail in line with its G Suite products for business users.. "Ads shown are based on users' settings. Users can change those settings at any time, including disabling ads personalization."

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