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  • Fast Company

    TRUST YOUR FEELINGS, NOW MORE THAN EVER

    Sep 01, 2017 2 minutes
    Pepsi’s Kendall Jenner ad was awkward and hokey, and then it took a turn for the worse.

    Business isn’t always about numbers. Actually, it rarely is. It’s about people, and emotion. What about the dollars? The cash flow? The share price? Don’t kid yourself. Those are the by-products, the results. Anyone who is truly sophisticated about business recognizes this essential truth.

    You can throw a lot of money around. Say

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