UNLIKELY ALLIES
GE, Target, and Levi’s are finding new energy by learning from startups.
by Laynie Rose
Sep 01, 2017
2 minutes
In his new book, Unleashing the Innovators, Jim Stengel, former global marketing officer at Procter & Gamble, studied some 200 “odd couple” partnerships between established companies and tech-focused upstarts. Here’s how the arrangement helped three veteran brands rediscover their vitality.
GE kills its darlings
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