Inc.

Southern Style

Today, Lauren James Enterprises, a Fayetteville, Arkansas–based apparel company that sells preppy dresses and T-shirts with a southern flavor, has more than 100 employees, three retail locations, and $13 million in revenue. In the beginning, it was just Lance and Lauren Stokes, their baby, and the business—and no time to sleep.
SUNNY DAYS Lauren Stokes didn’t want to go back to work after giving birth to her first son. So she and her husband started a company.

LAUREN STOKES Lauren James Enterprises → Three-year growth 6,009.7% 2016 revenue $13.2 million

I WAS ON BED REST for 10 weeks before our first child, Lofton, was born. That seems like fun on the first day, but it gets so boring. So I had to get a lot of new hobbies. One I kept coming back to was sketching dresses.

SUNDRESSES are my first true love. I wish I could

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