The New York Times

In Silicon Valley, Working 9 to 5 Is for Losers

Silicon Valley prides itself on “thinking different.” So maybe it makes sense that just as a lot of industries have begun paying more attention to work-life balance, Silicon Valley is taking the opposite approach — and branding workaholism as a desirable lifestyle choice. An entire cottage industry has sprung up there, selling an internet-centric prosperity gospel that says that there is no higher calling than to start your own company, and that to succeed you must be willing to give up everything.

“Hustle” is the word that tech people use to describe this nerd-commando lifestyle. You hear it everywhere. You can buy hustle-themed T-shirts and coffee mugs, with slogans like

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