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  • Los Angeles Times

    Nordstrom's newest store aims for a personal touch — and no clothing racks

    by Ronald D. White, Los Angeles Times Oct 12, 2017 3 minutes

    LOS ANGELES - The latest addition to the Nordstrom roster looks nothing like a department store and more like an exclusive boutique crossed with a hipster coffee and juice bar.

    At Nordstrom Local, a 3,000-square-foot, ivy-covered shop on Melrose Place in Los Angeles' Beverly Grove neighborhood, customers can meet with a personal stylist, have clothing tailored, get a manicure and sip a beverage laced with caffeine or alcohol.

    Just don't try to browse the racks. Because there aren't any.

    Shea Jensen, Nordstorm's senior

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