Bloomberg Businessweek

Interview Jeff Koons

The creator of some of the world’s priciest art talks about satisfying his public and how excitement affects value

Your recent collaboration with Louis Vuitton is going gangbusters.

When the opportunity to work with Louis Vuitton came about, I thought, This is the perfect company: It has tremendous resources, it understands aesthetics, and it’s used to communicating to people through materialism.

As in, people who buy purses are materialistic?

When I say that I

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek5 min readPolitics
The Arabic-Speaker Who Might Lead Israel
As the sun sets over the town of Migdal Haemek, just outside Nazareth in northern Israel, a white Nissan pulls up to a community center. A slim, neatly dressed man with graying hair steps out of the car, and a dozen people surge forward to take selfi
Bloomberg Businessweek3 min read
Portland, Maine
• Population 66,937 • Unemployment rate 1.8% From polished sea-salt caramel balls to truffles packaged with hand-tied bows, the treats on sale at Wilbur’s of Maine Chocolate Confections in Freeport exude artisanal charm. While that’s a source of
Bloomberg Businessweek6 min read
The Fantastical Pizzas of Southern Italy
A food critic joins chef Francesco Mazzei on a pie-in-the-sky adventure through his home region