Bloomberg Businessweek

Interview Jeff Koons

The creator of some of the world’s priciest art talks about satisfying his public and how excitement affects value

Your recent collaboration with Louis Vuitton is going gangbusters.

When the opportunity to work with Louis Vuitton came about, I thought, This is the perfect company: It has tremendous resources, it understands aesthetics, and it’s used to communicating to people through materialism.

As in, people who buy purses are materialistic?

When I say that I

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