Jack Guinness and the queer bible: “If brands have a problem with a gay guy, I don’t want to work with them”
If your guilty pleasure is scrolling through celebrity party photos, you’ll have seen the model Jack Guinness frowning through an immaculate beard, with one arm around Alexa Chung or Daisy Lowe or Pixie Geldof. And you’ll have expected him, as he so charmingly puts it: “To be a total arsehole.”
In the flesh, though, he’s as slapstick as Benny Hill on a milk float. Watch his Instagram stories from backstage at fashion shows in Paris or Milan, where he pretends to be “David Fashionborough”, musing on the zoology of these rare species “without a single thought in their heads”, and you’ll wonder how he gets away with it, or why he doesn’t have his own TV show yet.
Yet this is not the biggest disconnect in Guinness’s identity because, after 10 years becoming one of the best-known Brits in fashion (working with brands including Gucci, Dolce & Gabbana, Dunhill and Barbour), being described by magazine as. At the same time he came out.
