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  • Fast Company

    13 FOR SIZING UP ITS CUSTOMERS

    by Nicole LaPorte Feb 19, 2018 2 minutes
    Stitch Fix cofounder and CEO Lake is harnessing data, and a fleet of stylists, to outfit a nation.

    When Stitch Fix filed its IPO prospectus last fall ahead of its November offering, the curated clothing and accessories subscription service revealed that its 2.2 million active users had generated a surprising $977 million in annual sales. These impressive figures were powered by a mix of adaptive algorithms and a warm human touch. Cofounder and CEO Katrina Lake, leader of the only woman-run tech startup to go public in

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