13 FOR SIZING UP ITS CUSTOMERS
by Nicole LaPorte
Feb 19, 2018
2 minutes
When Stitch Fix filed its IPO prospectus last fall ahead of its November offering, the curated clothing and accessories subscription service revealed that its 2.2 million active users had generated a surprising $977 million in annual sales. These impressive figures were powered by a mix of adaptive algorithms and a warm human touch. Cofounder and CEO Katrina Lake, leader of the only woman-run tech startup to go public in
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