Slice is back: once-popular soft drink will be rebooted as low-calorie drink sweetened with fruit juice

CHICAGO - Slice, a once-popular soft drink from the 1990s, faded into obscurity for years before being relegated to the trademark trash heap - discontinued and, for all practical purposes, dead.

And that's exactly where Mark Thomann, a Chicago entrepreneur with a knack for reclaiming old brands, hunts for treasure.

"People remember the brand, but they don't always remember the specifics," Thomann said. "It's sort of like clay that you can mold how you want."

Dormitus Brands and Spiral Sun Ventures - two separate entities run by Thomann - are partnering to relaunch Slice later