The Rake

PRESSED-IN PRESTIGE

Source: Examples of Turnbull & Asser’s labelling, each one displaying their Royal Warrant.

There is a particular kind of prestige one feels when entering Turnbull & Asser’s flagship store on Jermyn Street in London. The kind that can only be achieved by possessing a trading history that stretches back more than a century and a heritage that most luxury clothing brands dream of acquiring. Turnbull & Asser is the shirtmaker, the benchmark against which all others, in Britain and beyond, have been measured for most of the 20th century until today.

It’s easy to become charmed by the eccentricity of the brand upon opening the doors of the store. The plush red carpets, mahogany-wood-panelled walls, and burnished Chesterfield sofas are quintessentially British, and herein lies half the appeal.

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