Letter from the Founder

Well, this is intriguing,” I mused while in wine country this winter, which is my name for the couch parked in front of my television where I am frequently found genuflecting, naval gazing, or passed out, Bill the Cat-style, while in my cups. Ack. A public relations company recently sent me an email proclaiming their new discovery, a 20-year-old lady and social media phenomenon who, after amassing an unprecedented 7.4 million Instagram followers in just 320 posts, has become the new media’s ‘It girl’. The P.R. company invited magazines around the world to petition for the privilege of editorial collaborations with