Entrepreneur

The 4 Marketing Moves Every Franchise Should Make

To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate and cooperate.
Source: Cecilie_Arcurs | Getty Images
Cecilie_Arcurs | Getty Images

for is deceptively complicated. A brand must present one unified to its customers but also communicate it to communities through far-flung franchisees. It’s a big task, which is why many franchises use marketing agencies that specialize in . “The more we know about a brand, how that brand makes money, and. Here are the four marketing moves she says every franchise should make.

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