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    Digital License Plates Roll Out In California

    New digital license plates operate like a Kindle on the back of your car. They can show personalized messages, but also ads. Privacy advocates worry about the implications of their tracking ability.
    by James Doubek Jun 01, 2018 2 minutes
    A digital license plate made by Bay Area company Reviver Auto is displayed at the company's headquarters on May 30 in Foster City, Calif. The plates have the ability to track cars and play ads.

    California is testing new digital license plates on vehicles — opening up new possibilities and raising new privacy concerns.

    The digital plates use the same technology behind Amazon's Kindle e-book reader to display large letters and numbers as any other license plate would. But the devices are also able to show ads and personal messages and send data about their locations.

    Sacramento is the

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