TIME

THE FUTURE OF FITNESS

STREAMING WORKOUTS ARE GIVING TRADITIONAL GYMS A RUN FOR THEIR MONEY
Robin Arzon, Peloton’s VP of fitness programming, has a loyal following of fans on social media

WENDI WEINER LIKES TO START HER day with a workout. After waking up at 6:30 a.m., she has a quick breakfast with coffee and changes into a tank top and capris from Old Navy before taking a 45-minute cycling class. Weiner, a 40-year-old writer and attorney who lives in Florida, had a particularly memorable ride on a Friday morning this past January. The instructor blared Weiner’s favorite songs and offered strong motivational cues to the entire class. Weiner watched the calorie count on her stationary bike skyrocket and found her name rising on the leaderboard that tracks participants’ performances. As she stepped off the bike drenched in sweat, the “incredible” sense of pride she felt set the tone for the rest of her day.

That arc of accomplishment is precisely why many people pay hefty fees at boutique studios instead of exercising at traditional gyms. But Weiner wasn’t at SoulCycle or Flywheel, two popular indoor-cycling studios with locations around the country. She was at home, in her dining room, cranking away on Peloton’s high-end, high-tech stationary bike equipped with a massive 22-in. touchscreen positioned between the

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