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  • The Atlantic

    Why the Space Force Is Just Like Trump University

    The gap between the hype and the reality of the proposed new branch of the military makes the project almost entirely an exercise in misleading branding.
    by David A. Graham Aug 10, 2018 3 minutes
    Source: Susan Walsh / AP

    Late Thursday morning, after playing a round of golf and firing off an angry missive about the Russia investigation, Donald Trump wrote this:

    The tweet is a perfect synecdoche for the program in question: short, punchy, and memorable, but ultimately substance-free. The Space Force and the White House’s rollout for it are the most focused exercises in Trumpian branding the nation has seen since the president took office, a project reminiscent of Trump University. Trump is selling the public one idea—a glitzy, pathbreaking

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