Entrepreneur

After Realizing He'd Hired All the Wrong People, This Food Startup Founder Hit Reset

JUST co-founder Josh Tetrick wanted to build a disruptive company, so he hired disruptive employees. Then he got disrupted himself.
Source: Courtesy of JUST Inc.
Courtesy of JUST Inc.

had never run a food company, and he considered that an asset. His was to disrupt the food industry, so he wasn’t interested in old ways of doing things. “If you had told me when I started the company that one of the would be people who are experts at going out to the Midwest to visit (originally called Hampton Creek), he hired outsiders like himself. It seemed to work. His first product, an egg-free mayonnaise, debuted in 2014 at Northern California Whole Foods stores and shortly thereafter was carried by thousands of Safeways and Walmarts. Demand was high.

Você está lendo uma amostra, registre-se para ler mais.

Mais de Entrepreneur

EntrepreneurLeitura de 2 mins
Staying Ahead of Change
Every industry can be disrupted—and Yousuf Ali knows that well. He spent decades as an old-school marketer, until he got outmoded by new digital tools. That’s why, as he sought a career in franchising, he decided to bet on a forward-thinking brand th
EntrepreneurLeitura de 2 minsPsychology
Can Creativity Be Created?
YOU’RE THINKING the right way about your business—not only about the importance of ideas from your team but the role you need to play to encourage them. When I first started hiring people, an entrepreneur I knew gave me terrible advice: He said that
EntrepreneurLeitura de 2 mins
Do You Need a Workforce Management Partner?
Sean Manning kept following the money. At first he was just a successful accountant, and his clients kept saying they needed help with payroll services. That’s why, in 2008, he launched a company called Payroll Vault to help small-business owners man