ON THE MAP: WHERE APPLE IS NOW BEATING GOOGLE
THE SEARCH GIANT NO LONGER SITTING SO COMFORTABLY
When you retrieve your iPhone from your pocket in preparation for a long journey on the road, which mapping application do you load up first? Whereas Google Maps might have once been the straightforward choice, Apple Maps has made significant leaps in functionality since the application’s belated debut in 2012. By 2015, the adoption level of Apple Maps was more than treble that ofGoogle Maps on iPhones and iPads – and things now look set to get even better.
In an , Apple announced that it was rebuilding its own Maps app “from the ground up”, giving it a wealth of new data sourced independently by Apple. The new – and although the major improvements are currently centered around San Francisco with a broader roll-out still on the way, it’s hard not to be impressed. The maps are now more intricately detailed, extending to greenery and various public landmarks.
