The Atlantic

It’s the Most Inadequate Time of the Year

New Year’s resolutions are the perfect opportunity for consumer brands to remind you of all the ways you could be better.
Source: James Leynse / Corbis via Getty

You might have recently noticed Queen Latifah, Ted Danson, and a Jonas brother in a series of TV commercials, encouraging you to take care of yourself with Cigna health insurance in 2019. They’re part of a sweeping campaign that also includes a website and sponsored Twitter trending topic, and that gives the impression Cigna has invested a lot of money in associating itself with the neuroses that haunt Americans as they look to ways to improve themselves in the new year: too much work, a bad diet, not enough adventure. The website has infographics about mental health, articles about dietary dangers, and the general vibe of

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