Ice Cube expands Big3 basketball league amid challenges
by Meg James, Los Angeles Times
Jan 11, 2019
3 minutes
Entertainment mogul Ice Cube's Big3 basketball league is looking for a rebound.
During a conference call with reporters Thursday, Big3's backers had planned to tout their "incredible success" and ambitious plans to expand the fledgling league into new markets.
But Cube and his business partner, entertainment executive Jeff Kwatinetz, also revealed some ongoing challenges facing the league, including the end of its two-year TV contract with Fox Sports.
"It is really time to move on," Cube said.
Big3 has been locked in a bitter legal dispute with a Qatari investment firm and has struggled to
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