SPENDING: APPLE REVOLUTIONIZING FINANCES
With Apple on the verge of launching an Apple-branded card and adding new features to the Wallet app to improve financial management and spending, we take a closer look at Apple Pay, its impact on the wider financial sector, and explore why Apple’s future is in fintech…
THE SUCCESS OF APPLE PAY
Whilst Apple has been characteristically coy regarding the success of Apple Pay, Tim Cook told Quartz in 2018 putting it ahead of Square and just behind PayPal. Of course, Apple Pay was always going to be a success because of its convenience, but Apple has had to work hard to build trust amongst consumers and persuade them to spend with Apple rather than a third party, with an increasing number of payment platforms and vendors. Today, Apple Pay is one of the most recognizable payment platforms in the world, accepted virtually everywhere that contactless and NFC payments are permitted. It’s expected that, as the digital revolution continues and
