NPR

Why #ThisIsMyHustle Is Trending In Nigeria

Across the country, young people are proudly sharing their side hustles and main gigs, from baking wedding cakes to growing ginger to laying tile.
Sadiq Muhammed Kabir, 24, runs his own import-export business selling ginger root in Kaduna. He shared his "hustle" on Twitter.

A hashtag called #ThisIsMyHustle started trending in Nigeria in mid-March after Sadiq Abubakar, 30, a small business owner from Abuja, organized a Twitter chat for his entrepreneur friends.

"I said, 'Let's do a hashtag and let the world know what we do," he says. "Young Nigerians are very determined to succeed. What we hear about young Nigerian people is

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