Chic in the city

Talking Textile

Priyanjoli

Contemporary women want to dress up and wear good clothes but dont want to spend too much time doing it, says Priyanjoli Basu, 34, founder of the citys most interesting design label called Priyanjoli.

While she began her career in celebrity management and styling in Mumbai, Basu realised early on that her true interest lay in textile and design. She also felt a strong need to archive and document all that she discovered. After leaving Mumbai, she embarked on a nine-month-long journey through the villages of West Bengal, meeting weavers and discovering textiles and processes.

This resulted in a change in my lifestyle and choices. I started archiving and documenting old textiles and wedding sarees, she says. Her first project was focussed on reviving Benarasis for the Crafts Council of West Bengal and was exhibited in Dhaka, Chennai and Mumbai. These intial projects helped her create the contemporary brand Priyanjoli in 2012. The online store launched in