Happy Hunting Ground
Japanese firms have generally cracked the code of working in India's huge domestic market, but the extent of success varies
India's economic engagement with the world may have begun in right earnest after the liberalisation of the economy in 1991 but the country's ties with Japan go further back. India is considered a difficult market for outsiders but in consumer centric sectors like automobiles and durables, Japanese companies have always found remarkable success Maruti Suzuki, the country's leading car maker, along with Honda, Toyota and Yamaha in automobiles; and Panasonic, Sony, Daikin, Hitachi, Toshiba and Canon in consumer durables are prime examples.
As of October 2018, the
