Hear, Hear!
Like most Mumbai office goers, Raunak Onkar, Research Head at PPFAS Mutual Fund, has to commute hours every weekday to and from work. Through the long roads and endless traffic jams, it is podcasts that keep him good company. "I don't want to read while travelling to avoid straining my eyes, so audio content works best for me," he says. He downloads content on his phone beforehand, as it does not take up much storage space unlike movies thus making listening a seamless experience as he shuffles between train, bus and auto.
The podcasting industry in India has found a sweet spot people listen to them on long commutes, while getting ready, on morning walks and more. Podcasts bring them their daily dose of laughter, fiction or news the latest in science, technology, economics
