Los Angeles Times

Consumer Confidential: In 'membership economy,' automatic renewals favor businesses more than consumers

Enrique Klapp received an email the other day informing him that his subscription to Norton 360, an internet security service, had been automatically renewed for another year at a cost of $109.99.

The only problem: His subscription doesn't expire until next month. And he wasn't sure if he wanted it to continue.

Klapp's experience might seem small in the grand scheme of things. But automatic subscription renewals have become a key aspect of what's been called the "membership economy" - a commercial system based on locking people in to never-ending customer relationships.

You’re reading a preview, subscribe to read more.

More from Los Angeles Times

Los Angeles Times4 min read
Tyler Glasnow Dominates And Max Muncy Hits Three Home Runs In Dodgers’ Blowout Win
LOS ANGELES — As much as it pained Kyle Snyder to see Tyler Glasnow traded from Tampa Bay to the Los Angeles Dodgers last December, the Rays pitching coach predicted the move would benefit the 6-foot-8 right-hander from Santa Clarita. “I genuinely th
Los Angeles Times2 min read
California Roads Damaged By Storms Could Get Help With Gov. Newsom's Emergency Declaration
LOS ANGELES — Gov. Gavin Newsom proclaimed a state of emergency Friday to help fund badly needed repairs of roads battered during this year's storms, including scenic Topanga Canyon Boulevard that was blocked by millions of tons of debris. The govern
Los Angeles Times2 min read
Bodies Found In Baja California During Search For Missing Tourists, Mexican Officials Say
MEXICO CITY — Mexican officials said three bodies have been found in the same remote stretch of Baja California where two Australian brothers and their American friend went missing last week while on a surf trip. The bodies were recovered south of th

Related Books & Audiobooks