Pure Barre's President Is Getting the Brand in Top Shape
The young franchisor has focused on improving operations -- and sales have increased as a result.
is all about being strong -- and about the hard work that building strength requires. The fitness franchise is beloved for its make-your-muscles-tremble workouts, which are offered across North America by more than 500 , most of whom are women. When Sarah Luna stepped in as company president in November 2018, she was to make the it would require. She’s since focused on operational improvements, updating studios, and boosting membership sales. (They’re up 75 percent year over year.) At just 33 years old, Luna falls into the same millennial demographic as plenty of Pure Barre’s franchisees, which has allowed her to build strong relationships fast, cutting to the core of the company’s challenges -- and opportunities.
