Sports Business Journal


“I love thinking about the fan experience and how we can improve it and make it more inclusive overall.”

AGE: 29

BORN: Brenham, Texas

Howard University, B.S., psychology; University of Nebraska Medical

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Mais de Sports Business Journal

Sports Business JournalLeitura de 2 mins
In Her Own Words
MICKY LAWLER talks about Shiseido’s sponsorship of the WTA Finals in Shenzhen, China, and what it means to her: “It is really hard to pick out one or two [brand partners] because they all have a story to tell. From a new partnership that is very exci
Sports Business JournalLeitura de 6 mins
Grooming A New Business Model
SKIING HAS long been one of the most aspirational outdoor activities. Since the birth of ski areas across America 70 years ago, millions have dreamed of sitting by a fireside at Stowe or Sun Valley after a day on the slopes. Today, that “mom and pop”
Sports Business JournalLeitura de 9 minsLeadership & Mentoring
Brian France’s Next Chapter
EIGHTEEN MONTHS AFTER DEPARTING as the head of NASCAR amid controversy, Brian France is getting back in the game, speaking out for the first time on his tenure in the sport and revealing the launch of a private investment firm. France, the former cha