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  • High Times

    MARIJUANA MESSAGING

    Feb 11, 2020 4 minutes
    BY CHLOÉ HARPER GOLD

    HISTORY WAS MADE LAST FALL WHEN THE RENOWNED CLIO AWARDS, WHICH HAVE HONORED EXCELLENCE IN ADVERTISING FOR 60 YEARS, INTRODUCED A NEW CATEGORY TO THEIR ROSTER. THE CLIOS ARE DEDICATED TO CELEBRATING THE CREATIVE WORK DONE BY ARTISTS AND WRITERS IN THE ADVERTISING AND MARKETING INDUSTRIES—LIKE THE GOLDEN GLOBES OF ADS. TRADITIONALLY, THE CLIOS REVIEW WORK DONE IN THE FASHION, BEAUTY, HEALTH, MUSIC AND SPORTS SECTORS. IN 2019, FOR THE FIRST TIME EVER, THE CLIO AWARDS RECOGNIZED CREATIVE WORK DONE IN CANNABIS ADVERTISING.

    To introduce this new aspect of the awards, the Clios partnered with to create the Clio Cannabis Awards. That partnership kicked the cannabis space into action as hundreds

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