INSIDE BHANG

ONE THING THAT sets the cannabis industry apart from others is the possibility of creating a truly equal-opportunity professional space. While marginalized communities certainly continue to feel the negative impacts of prohibition at a disproportionately higher rate, there are community leaders and industry front-runners who are making inclusivity a priority. Scott Van Rixel, CEO of Bhang, is one of the people putting diversity at the forefront of his business practice.

Thinking of how his daughter may perceive him, Van Rixel set out to defy the obvious sexual connotation that one may associate with the name Bhang. Van Rixel makes it clear that a woman’s body should not be exploited or used for marketing purposes. Samantha Collins, CMO of Bhang, says that point was made clear within the first few hours of her career with the company.

When it came time to create a marketing plan for Bhang’s line of consumer-packaged goods like chocolate, drinks and hemp cigarettes,