Being thankful for small blessings
A MAJOR online retailer once shared at an organic market conference a secret to the brand’s success: to have an average of two products in each customer’s bag that you won’t find in any other supermarket. Whilst there is no doubt that customers remain loyal to certain unique brands – be it Marmite or Mars – the consumer is increasingly seeking something original to rave about around the dinner party table. Discussion on provenance is no longer exclusive to wine
