the future of design
ALTHOUGH I REFLECT on it a lot, when Alex Inwood asked me to write on the future of car design, I wondered where to begin. The rate of change is astonishing, and that’s a huge challenge for younger designers. It’ll be difficult for them because the car industry is in a state of unknowing, and that dissipates right down through the business. This offers either a state of confusion or of opportunity. The smarter designers will see the latter, and from that they can actually influence the future.
That’s because designers are in a greater position than ever to act as agents of change. I will get challenged on
