Writer's Digest

INDIE LAB

In a complex marketplace saturated with authors and ruled by computer algorithms, one advantage trumps all others: the ability to earn new fans. Fans are different from readers. Readers are always on the hunt for their next great book, while fans are on the hunt for their next favorite author. They want a steady source of books that they are likely to love for

You’re reading a preview, subscribe to read more.

More from Writer's Digest

Writer's Digest5 min read
Parents as Publishers
The world of children’s publishing is tough. Publishing houses are consolidating, print sales are struggling, and profit margins are narrow. Because of this economic reality, many publishers lean heavily into “sure things”—like celebrity books, seque
Writer's Digest5 min read
6 Political Magazines Open to Submissions
When thinking about which markets match up with exploring emotion and conflict, it eventually dawned on me that political magazines are the best fit—a category that I’ve been avoiding for years now, probably because politics are rife with conflict an
Writer's Digest1 min read
Worth a Thousand Words
Bob Eckstein is a New York Times bestselling author and a cartoonist. His new book is Footnotes From the Most Fascinating Museums: Stories and Memorable Moments From People Who Love Museums. ■

Related Books & Audiobooks