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  • NZBusiness+Management

    AN EXPORT STRATEGY BUILT ON EXPERIENCE

    Jan 16, 2020 3 minutes
    BY GLENN BAKER

    Officially launched on the New Zealand market in October 2018, wellness and skincare brand me|today wasted no time in researching the potential of offshore markets for its portfolio of products.

    This is largely due to the trio behind the brand – Grant Baker, Michael Kerr and Stephen Sinclair – who are all heavyweights in the wellness industry, and have experience with other well-known international brands, some of which had originated out of New Zealand – the likes of 42Below and Trilogy.

    So how did this mix of a new health went to Michael Kerr for an explanation. He had worked for several great multinationals who made good products, such as Swisse, but not a lot of them were coming out of New Zealand.

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