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    YOUR BRAND is more than a logo

    Jul 22, 2019 2 minutes

    A lot of people, when asked about their brand, will simply flourish their business card or point to the large letters emblazoned across their building and say “there, that’s my brand.” Well… no. Not really. That’s the ‘brand name’. A brand name is just one component of an overall brand.

    This confusion around a brand name and a brand is understandable. After all, the phrase ‘branding’ really got traction

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