#Hojustyle # 호주스타일

Koreans will go to Australia and do a working holiday and they fall in love with this culture.

The beer in question was in every bar we went to, almost every corner store, and advertised outside many of the Seoul restaurants we walked past as we crossed the city.

You might say that it’s natural a journalist would be drawn to beer and any advertising that went with it – and you wouldn’t be wrong – but the words on the bottle made this one stand out. Aside from anything else, it was almost entirely in English.

‘Terra, from AGT’ the label says – explaining elsewhere ‘100% real carbonated beer made from pure AGT Malt’.

Reports from the English-language Korea Times say Terra, launched in March 2019 by Korea’s Hite Jinro Brewery, is marketed to millennial consumers “who have clear consumption habits and can generate buzz”.

The TV advertising surrounding the product launch showed a young man, stuck