NIKITA DRAGUN
“From the middle of nowhere in Virginia all the way up, I’ve created everything,” Nikita Dragun, the self-described “unbothered kween” and CEO of Dragun Beauty rightfully boasts over the phone after her photoshoot at Hubble Studio in LA, which is met with the gayest finger-wa. and “yas honey!” from this strict professional. “Yeah, my body’s fake, everything about me is fake, but I’ve created it all my motherfucking self, so hi!” Self-made is a term that is overused - often incorrectly, we should add - but make no mistake honey, Nikita is self-fucking-made.
The model, makeup artist and influencer initially launched her career on YouTube back in 2013 and became an A-list star on the social media platform, racking up hundreds of thousands of views for her beauty tutorials, relatable life advice and transformative videos. Nikita was assigned male at birth, however, she - in her words - lived a “Hannah Montana life”, presenting herself as a woman to her loyal subscribers. But it wasn’t, like pop pioneer Hannah once said, the “best of both worlds” for Nikita, because she was keeping her authentic self in the closet. “People didn’t know that at the time, I was a boy,” she admits.
One year after she became a certified YouTube celeb, she posted the
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