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  • Surfing Life

    STRANGE TIMES!

    Feb 28, 2020 3 minutes
    WORDS BY BRAD BRICKNELL

    You know we’re living in strange times when surfers no longer own the poster children for the surf industry—the big apparel brands.

    Those days are long gone. With Rip Curl selling to outdoor business Kathmandu in 2019, and Hurley currently being sliced and diced by their new owners, Bluestar Alliance, these latest surf industry developments are hurtling us rapidly towards another precipice in the sport. Or are they?

    It feels like we’ve waltzed down this windy road before. Abusive squawks of “sell outs”

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