THE WOODSHED
It’s trade show season in the music products industry! With NAMM 2020 just finished, and the upcoming Frankfurt Musikmesse close on its heels, it’s the perfect time to talk about artist endorsements.
Each year, manufacturers are solicited by what seems like an unending parade of musicians seeking artist support. Unfortunately, many of them are not interested in building an artist relationship—they’re simply begging for “free stuff”. I’m still surprised how often I hear musicians describe their primary trade show
