Marketing

Facebook and the grand challenge of digital ethics

As I ramp up an effort to refresh our report on top technology trends to watch, one of the things I find most interesting is how technologies build upon and accelerate each other. For one thing, we have to wrestle as a society with a number of moral dilemmas that I consider part of digital ethics. Facebook Inc (inclusive of the Facebook app, Messenger, Instagram, WhatsApp, Facebook’s Audience Network, and its other apps, services and hardware) is the best example. It has become a new world superpower, but instead of nukes, it combines technologies in order to accelerate disruption and expand its influence at a scale

You’re reading a preview, subscribe to read more.

More from Marketing

Marketing4 min readPsychology
Brain Trust
Loyalty is only a by-product of importance, so if your brand loses importance to your customers, they’re as good as gone. Maybe not straight away, but think of them in the long term; why would they keep buying into what you offer and what will keep t
Marketing4 min read
The Slow Treatment
Campaign Slow TV Client ME Bank Agency Either Either Background: Since rebranding in 2015, industry superfund-owned bank ME has differentiated itself from other Australian banks by developing and executing a social strategy that is not what you
Marketing2 min read
Case study: The Rock Oyster book
Australia's Oysters Coast is a wholesale supplier to the food industry, and its prime product is oysters. It has relationships with farmers up and down the coast and recently ventured into luxury branding, launching a new arm called Appellation Oyste

Related Books & Audiobooks