Risking it for the greater good
Oct 14, 2019
4 minutes
Chris Freel is
CEO of UnLtd
As a kid I was always a risk taker, I was a sucker for peer pressure. “Jump over the hedge Chris, you’ll be right”, and so I would, and nine times out of 10 I was alright. Don’t get me wrong, I was scared, always scared, but the adrenaline and excitement would take over and outweigh the fear. Then came the time it did go a little wrong. We were jumping off a garage roof on to a mattress, and each time the mattress would get further away. As I went for the final leap, I knew I wasn’t going to make it; my body froze, and I panicked. Rather than put my hands out in front to try and break
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