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    Oct 14, 2019 4 minutes

    Campaign Galaxy S10 launch

    Client Optus

    Partners Scentre Group BrandSpace and Quividi

    Background: Optus’ launch of the new Samsung Galaxy S10 smartphone was one of its key handset launches of the year. With a large proportion of Samsung customers coming off contract between February and June and showing high intent to switch and consider Optus, there was a need to position Optus as the smarter choice for Samsung’s tech-savvy target audience.

    In an increasingly competitive market, customers always want more from their telco. Optus insights revealed that there are a significant number of mobile users that are still not happy with their current carrier.

    Optus stores are located in Scentre Group’s platform of

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