Marketing

the Following leader

Once a month some of Australia’s most influential businesspeople arise from their slumber, grab a pair of comfortable walking shoes, and make their way out the door. Counting among their number some of the most accomplished commercial brains the country has to offer, they switch off their phones, go off the digital grid and turn their attention to the carefully curated groups gathered in front of them with pen and notebook poised. And together they stroll. Part of a popular new initiative called Mentor Walks, the series brings together leading executives and emerging female leaders for the chance to connect, support and learn from one another while enjoying a time-limited open airwalk. The initiative – launched three years ago by STM Brands co-owner Adina Jacobs and head of Mahlab content marketing agency Bobbi Mahlab – aims to help more women advance their careers by getting advice for challenges they’re facing, whether it’s requesting a pay rise, influencing executive teams or achieving buy-in from overseas investors. In the time it has been running, more than 240 mentors –including Red Balloon founder Naomi Simpson, Carnival Australia executive chairman Ann Sherry and former ABC MD Michelle

You’re reading a preview, subscribe to read more.

More from Marketing

Marketing3 min readMotivational
Way Out
If you are reading this, you have made a choice. It is undoubtedly a wise one, but understanding how you came to it is not as easy as first appears. The context is critical and the heuristic process that was used is especially important as it outline
Marketing2 min read
Case study: The Rock Oyster book
Australia's Oysters Coast is a wholesale supplier to the food industry, and its prime product is oysters. It has relationships with farmers up and down the coast and recently ventured into luxury branding, launching a new arm called Appellation Oyste
Marketing5 min read
Risking It For The Greater Good
As a kid I was always a risk taker, I was a sucker for peer pressure. “Jump over the hedge Chris, you’ll be right”, and so I would, and nine times out of 10 I was alright. Don’t get me wrong, I was scared, always scared, but the adrenaline and excite

Related Books & Audiobooks