Print buying for the 21st century

In today’s technology-driven, globally connected environment, modernisation is the key which has to be adopted by media in transactions involving print advertising, and Buy on Platform (BOP) has been designed specifically to serve this requirement.

BOP stakes a claim to be the world’s first full-function programmatic platform for print. BOP is wholly an Australian creation and developed in a country that is justifiably home to some of the world’s most recognised media houses.

If we take a step back to view the bigger media picture over a longer time span, it is evident that print media has lost significant market share both in terms of value and volume. The fundamental reason for this loss is attributable to the high friction and multi-tiered transacting model employed in several countries, including Australia.

This has led to higher